ReePlay Signs Partnership with Yggdrasil to join YG Masters

ReelPlay, one of the leading slot developers in the iGaming industry, has signed a partnership with Yggdrasil to join its YG Masters Programme and gain access to the groundbreaking GATI technology. Joining the Programme will accelerate global distribution for ReelPlay.

YG Masters supports partner studios by realizing their global business strategies and giving them market reach, using the GATI technology. ReelPlay is the latest developer to join the record-breaking programme.

By joining GATI, Yggdrasil partners gain access to a widespread distribution via its operator network and the YG Franchise network. This unique approach enables partners to rapidly scale distribution and boost revenue opportunities and develop new ways of working with other developers and operators.

Growing a Relationship

Representatives from Yggdrasil, which recently launched Valley of the Gods 2, say that they are thrilled about adding its new partner to their programme and that they are looking forward to working with them and growing their partnership.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “I’m thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.”

“At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come.”

Officials from ReelPlay, which recently lent its Infinity Reels mechanic to Relax Gaming, say that they are very excited to be working with the provider and that they are looking forward to new partnerships.

David Johnson, CCO at ReelPlay, said: “We’re delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil’s GATI technology and anticipate a host of new Operator partnerships able to enjoy ReelPlay games combined with Yggdrasil’s well-known CRM tools.”

More About the Supplier

Yggdrasil was founded in 2013 and during its years in the iGaming industry became one of the leading providers of superior online gaming solutions for iGaming operators. It operates within the regulated remote gambling industry and is fully committed to fulfilling the licensing requirements of the licensing jurisdictions. The company holds licenses from the United Kingdom Gambling Commission, Malta Gaming Authority and the Romanian regulator (ONJN). They received the first license back in 2013 and in 2015 the company reached a milestone by releasing its in-game promotional tool Boost.

Source:

“Yggdrasil adds ReelPlay to rapidly growing YG Masters programme”, yggdrasilgaming.com, September 29, 2020.

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